Paul Baloche is one of my favorite worship leader/songwriters out there. He's graciously written a post called "Getting Your Songs Heard" on CCLI.com. In it he says,
"I tend to pay more attention to a well-packaged recording from a local church than from an individual’s demo. If the pastors and congregation believe in your ministry and songs enough to fund a recording, that speaks of endorsement from them and faithfulness from you."
Click here to read the whole post.